WANT TO BE A MILLIONAIRE? BE A SOCIAL MEDIA INFLUENCER

KNOW EVERYTHING ABOUT SOCIAL MEDIA INFLUENCERS

According to Forbes an influencer makes $25,000 ($1=69/-) per month and earn $3000 to $5000 per post

Though there is no consensus on what an "influencer" is. But quite simply, an influencer is someone who can influence others.

A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by virtue of their authenticity and reach.

In a nutshell a social media influencer is someone who wields that influence through social media. The form of influence can vary and no two influencers are the same.

According to Forbes an influencer makes $25,000 ($1=69/-) per month and earn $3000 to $5000 per post.

Facebook has a 2.32 billion monthly user, 1 billion of Instagram,321 million on Twitter,1.8 billion on YouTube. Snapchat and Tiktok has 186 millions  and 150 millions daily users respectively. So why not use the potential of social medias?

One writer defines them as "a range of third parties who exercise influence over the organization and its potential customers". Another defines an influencer as a "third party who significantly shapes the customer's purchasing decision, but may never be accountable for it." Another says influencers are "activists, are well-connected, have impact, have active minds, and are trendsetters", though this set of attributes is aligned specifically to consumer markets.

Influencers can have millions of followers. Perhaps the world’s best-known influencer is Kendall Jenner. She has 112 million followers on Instagram and regularly gets millions of likes on her branded posts.

Since Instagram's content is easily digested as images or short videos, it encourages more peer-to-peer sharing, which helps brands improve their target audience reach. Their audience isn't limited to their actual followers; they can connect with the followers of their followers who share their content. As a result, they engage in many sponsored posts, allowing them to be paid for what they share on Instagram.

So, the right influencer can reach your target audience, build trust, and drive engagement. They create original, engaging content. They won’t be keen to follow a template advertising style provided by your brand.

Sponsored posts mainly feature photos, with 76% of sponsored posts done in photo format during 2018's first quarter. The remaining 24% were split between video posts and carousel posts. Instagram influencers can have a significant impact on brand outreach considering influencers garner more social engagement than the advertising brand's account. An influencer can work across various verticals, using both post formats and stories to make a name for him or herself over time. If their content and audience match what you're looking to promote or what your brand promotes, then they might represent a solid marketing tool. Partnering with an influencer opens your business to never-before explored avenues.

So, it’s critical to work only with social media influencers whose vision aligns with your own.

Also Read: 31 Passive Income Ideas

How Influencer Marketing Make You Rich?

In today’s digital world, social content creators with niche audiences can often offer more value to brands. These people have dedicated and engaged groups of followers on social media. They are known simply as “ “social media influencers.”

More than two-thirds of North American retailers use some form of influencer marketing. And almost half of US and UK digital marketers spend at least 10% of their marketing communication budget on influencer marketing.

Not convinced yet? A survey found that 34% of daily U.S. Instagram users bought something because a blogger or influencer recommended it.

Instagram is the platform of choice for social influencers. 89% of marketers identify it as one of the most important channels for influencer marketing.

About a third of the influencer content on Instagram appears in Stories. This number will likely grow this year. The swipe-up feature to link out from Instagram Stories is now available to accounts with just 10,000 followers. This makes Stories a great place to share and link to brand content.

But don’t ignore the other platforms. Nearly a quarter of daily Facebook users have made a purchase based on a blogger or influencer recommendation. So have 29% of daily Twitter users.social media influencers.”

More than two-thirds of North American retailers use some form of influencer marketing. And almost half of US and UK digital marketers spend at least 10% of their marketing communication budget on influencer marketing.

Conclusion:

Each Instagram influencer combines their respective brand awareness with a personal touch and consistent posting to draw users in. To become a successful marketer, you need to be well-rounded on Instagram and learn from the influencers above as well as those leading in your industry.

Take a quick Look:

Why Social Media Influencers?

• Action and social mentions are driven more effectively by “power middle.” Mid-level influencers like bloggers have a smaller but more loyal audience and drive 16 times more engagement than paid media and “mega influencers.”
• Having influencers to discuss their brand experience is crucial. 88% of buyers consider online reviews “very influential” when making a purchase decision.
• Millennials represent an enormous segment of the purchasing population yet are drastically different from other verticals when it comes to how to market to them. They vet purchases and a brand’s story more than other buyers.
• 90% of consumers trust peer recommendations. Only 33% trust ads
• Thinking a step beyond buyer personas and developing influencer personas is a valuable way for marketers to be sure they are reaching the right influencers.

• The most effective influencer marketing strategies build and foster strong relationships with current network, happy consumers and new influencers who are active in relevant verticals.
• Since influencer marketing is about building strong relationships, a strategy that values a mutually beneficial relationship is key. 
• Consumers want authenticity from the brands they interact with. When marketers equip influencers with an entire experience to share about a brand or product the posts are more engaging.
• Develop relationships with influencers before you need them. Relationship building takes time and once the connection is there, activating influencers becomes a lot more seamless and effective.